Connecting with Customers

In this short companion video, Jeanne provides a clear example of how this process unfolds and how farmers and ranchers need to be adaptable to changing circumstances and needs. The major theme running through her story here is how important it is to listen to the customer. From that starting point, she goes on to describe how they have opened up a whole new market by creating ready-made apparel that people who don't knit can purchase for themselves or as gifts.